World Cancer Day 2026

One day in the lives of people affected by cancer, much of it filmed by them.

Excerpt: the first 1:15 of a 2:46 film (“UICC – World Cancer Day 2026”). Watch the full film on casualfilms.com

Client: UICC
Sector: Charity
Goal: Awareness
Year: 2025
Film: 2:46

The brief

World Cancer Day is led by UICC. Its theme, United by Unique, puts people at the centre of cancer care. Casual pitched a film inspired by Life in a Day, and for 2026 UICC asked for the idea back.

What we made

Contributors around the world filmed one day of their lives, dawn to dusk, with a simple filming guide: people living with cancer, carers, advocates, families and health professionals. The campaign film runs under three minutes and moves through grief and pain to healing, resilience and love. Made for social first.

What it did

SilverUS International Awards 2026

Awards

US International Awards 2026, Silver, Online & Social Media, Non-profit & Fundraising

Credits

Casual Films. Individual credits are not published for this film.

Facts on this page are from casualfilms.com/blog/case-study-uicc-world-cancer-day-2026.