CasualFilms

B2B video production, proven to work.

Human stories for global brands. Scroll to play the reel: each film is marked with what it did.

Open the case study
  1. NBAHoop Cities109M impressions1:45
  2. GleanGlean with TIME$116M pipeline influenced2:16
  3. GoDaddyIcons34% engagement rate1:26
  4. HSBCEarly Careers, filmed remotelyShot over Zoom in lockdown1:46
  5. IntelWater RestorationArizona, Costa Rica, Bengaluru2:50
  6. TIME and Novo NordiskThe GreatsConstance, Camisha, Tai4:23
  7. UICCWorld Cancer Day 2026Silver, US International Awards2:46
  8. ReckittAre You Listening?Every sound made from plastic1:37
  9. BMW GroupBMW Group CareersEvery sound recreated in-house1:07

Twenty years young, still learning.

  1. 2006

    Casual started with two friends in 2006.

  2. 2006

    The first commission: 15 video diaries for Expedia, shot on the road from London to Mongolia in a 1987 Mini, with a camcorder, a laptop and a bit of nerve.

  3. 2014

    In 2014 we worked out exactly what makes an excellent Casual employee, and condensed it to five values. We have hired, promoted and rewarded against them ever since.

  4. 2026

    19,785 films since 2006, and counting. Today that is 700 to 1,000 projects a year, from eight studios in seven countries.

  5. 2026

    Two decades on, the founding idea hasn’t changed. It’s amazing what you can do when you use the latest technology creatively and efficiently.

How it works

Most suppliers turn up for the brief and the shoot, then disappear. We handle it all, from strategy to distribution, and keep improving it as we go.

  1. 01Strategy

    Storypulse™ reads your channels, rivals and audience, so the brief is built on data.

  2. 02Creative

    A written treatment sets out the idea, the story and the look. Nothing is shot until you’re happy.

  3. 03Production, anywhere

    In-house teams in eight offices in seven countries, and trusted local crews everywhere else.

  4. 04Distribution

    We set the titles, tags and metadata, then post each film to the right people and channels.

  5. 05Measure & optimise

    We track each film against your KPIs and keep improving it until it works. That’s the Casual Guarantee.

Covered, everywhere.

Eight offices in seven countries. In-house teams who know the audience, one team that picks up the phone. Working across time zones means 24-hour turnaround when a deadline needs it.

All three studios in detail

Five more studios work the same way: Singapore, Hong Kong, Sydney, Barcelona and Amsterdam.

Let’s make something worth watching.

Tell us what the film needs to do. We reply within two working hours, then set up a call with a producer.

info@casualfilms.com

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