BMW Group Careers
The brief: a recruitment film people would think was cool.
- Client
- BMW Group
- Sector
- Automotive
- Goal
- Recruitment
- Year
- 2018
- Film
- 1:07
The brief
"We want you to make a cool recruitment video for our Facebook page." Use BMW Group's existing footage, on a small first-project budget, and show every career at BMW, not only the glamorous ones.
What we made
A day in the life of a BMW employee, framing footage from across the group. Casual filmed the intro and outro themselves, graded everything to one look, then recreated every sound and composed the score.
Credits
- Senior Creative
- Alice Duke
- Sound and score
- Matt Alani
- Case study
- Arthur Briggs
Facts on this page are from casualfilms.com/blog/our-bmw-journey-part-one.