Hoop Cities

A documentary series on the European cities that made their own mark on basketball.

Excerpt: the first 1:15 of a 1:45 film (“Casual – NBA Case Study”). Watch the full film on casualfilms.com

Client: NBA
Sector: Sport
Goal: Brand
Film: 1:45

The brief

As part of its new DTC strategy and app reskin, the NBA asked production companies across Europe for a hyper-localised, 8-part documentary series about 8 basketball cities. The brief was cost-effective, high-quality films with close attention to authentic narrative and a distinctly creative shooting and editing style.

What we made

An 8-part, in-language documentary series about Europe's basketball cities, filmed across 13 cities over 10 months. The fans became the protagonists, and their stories became the episodes: a love letter to each city and its relationship with basketball.

What it did

35M+views on NBA social channels
109Mimpressions
Sky Sports UKpicked up the series

Awards

New York Festivals 2023, Gold, Best Sports Documentary
Cannes Dolphins, Silver, Leisure and Sports
Broadcast Sports Awards, Gold, Best Original Content by a Rights Holder

Credits

Casual Films. Individual credits are not published for this film.

Facts on this page are from casualfilms.com/nba.